We wanted to combine
our own creative elements with the established hip-hop music genre conventions
in our music video project. After reviewing the material we gathered for our
"hip-hop" genre, we discovered that our video included a number of
elements that are typical of that genre. For instance, the city environment in
which we shot parts of our music videos in residential areas. Dancing is
another example, as demonstrated in the scene where we are freestyling on the
escalator. But in order to break away from the standard hip-hop music video
conventions, we also added some of our own elements, like non-luxurious objects
like prop money or fake checks and unusual settings like CVS, the low-budget
store. We purposefully did this to show off our group's inventiveness and give
our music video a new angle. In addition, various social groups and issues are
represented in our music video. Our intention was to showcase various
socio-economic groups in our scenes in order to illustrate the unity among the
community. In an effort to highlight positive role models who advance societal
progress, the video aims to depict these invented, affluent, above-average
characters giving back to the lower classes. The video tackles subtle social
and economic issues while maintaining an overall joyful and upbeat vibe through
dancing and laughing. Scenes demonstrating random acts of kindness and
community involvement support the message of harmony and the transformational
potential of group good deeds. As a result, the music video aims to combine
entertainment with meaningful representation, building a sense of community and
inspiring viewers to think about the larger social context in which the song is
set. It is not just about a fun song.
There are a few
different reasons why our video stood out from the others. First of all, our
music video is superb. Compared to most student-made music videos, ours has a
better overall look and feel in terms of backgrounds, colors, and shots because
we used the most recent iPhone model, which has the best camera quality. Our
music video's entertainment value and ability to capture viewers' attention are
two more reasons why it's unique. We used clearly low-budget props in our music
video to mimic the lavish props used in Drake's actual God's Plan music video.
This involved having the characters act as though everything was real while
using prop money, shopping at less upscale establishments, and writing fake
checks. This gives our music video a fun and carefree vibe, illustrating our
attempt to emulate Drake while making the most of our available resources. The
final factor is our video's emotional content. In our video, we attempt to tell
the story of giving back to the community in half of the scenes. Examples of
this include paying for people's groceries, giving away cars, and giving checks
to the underprivileged. In order to promote a sense of unity and positivity as
well as an overall uplifting message and captivating visuals, the film aims to
capture real moments of community engagement, random acts of kindness, and
celebration of diversity. This makes our video stand out as a worthwhile and
entertaining watch. If this were a professional video, we would strategically
distribute it on a number of different platforms in order to increase its
impact and audience. Due to its extensive accessibility and worldwide audience,
YouTube would be our first choice for release. Additionally, because the
content is visual, it is perfect for sharing on social media sites like TikTok,
where brief but powerful videos have the potential to go viral and draw
attention to our video from a wide audience. Additionally, utilizing Twitter
and Instagram for audience interaction and behind-the-scenes content would
enhance the release strategy.
Our team's
production abilities were really helpful throughout the entire project, which
was a huge help. It started with the brainstorming process. Our ability to
recognize ideas and themes that connected with the song's message became more
proficient when we were considering which song to use for our project. We
quickly recognized God's Plan as a good choice when searching for songs because
we were able to translate the cultural and social elements found in the lyrics
and video into visual concepts for our own. Things like the project's start
time, the times and locations for everyone to film, and who was in charge of
obtaining the necessary props and items were all important considerations when
organizing the development of our video production. Our ability to interact
with other group members and communicate more effectively has improved thanks
to the coordination of everything. Better organizational and logistical skills
were also required for budget and resource planning because of the limited
amount of props and time we had. Optimizing impact while balancing budgetary
constraints improved our resource management skills. In addition, we had to
create a storyboard. Creating one for this music video forced me to gain a
deeper comprehension of shot composition, pacing, and how each scene
contributed to the overall story. It also helped me hone my visual storytelling
abilities. Our music video project allowed us to hone our production skills in
controlling the dynamics of the set, which required better communication and
leadership abilities. For example, we were able to quickly improvise when we realized that the
weather would pose a problem for our car in the bow scene. We changed the scene
slightly to fit the current setting while maintaining the overall flow of the
video, demonstrating the flexibility and adaptability skills we had developed
during spontaneous moments. Lastly, having to edit our music video for impact
during post-production helped me hone my editing skills. This required
experimenting with timing, picking the strongest shots, and enhancing emotional
resonance with visual effects.
We used a variety of
tech integration techniques for our music video. First off, we decided to use
the most recent iPhone available—the iPhone 15 Pro—for filming. The
iPhone's sophisticated camera features, which enabled us to take excellent
footage with amazing clarity and dynamic range, were the main factor in our
decision. The iPhone's portability allowed us flexibility when filming on
location, allowing us to easily film in any location and choose the angle we
wanted to use at that moment. We selected CapCut for editing because of its
robust editing features and easy-to-use interface. For a project this size, its
accessibility made it the perfect option. It provided a smooth editing
experience with a variety of creative tools, including text selection,
cropping, syncing music, and more. We were able to experiment with visual effects, pacing, and transitions
thanks to the software's efficiency and versatility, which enhanced the music
video's overall impact. Because of its ease of use, Blogger was chosen for the
entire blogging process. We were able to easily document our journey, share
behind-the-scenes insights, and establish a connection with the reader of the
blog thanks to the platform's simple design. Because of its ease of use, we
were able to maintain a streamlined and accessible blogging process for both
authors and readers. In the end, the platforms and tools we selected supported
our objective of making a memorable music video.
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