CCR
We wanted to combine our own creative elements with the established hip-hop music genre conventions in our music video project. After reviewing the material we gathered for our "hip-hop" genre, we discovered that our video included a number of elements that are typical of that genre. For instance, the city environment in which we shot parts of our music videos in residential areas. Dancing is another example, as demonstrated in the scene where we are freestyling on the escalator. But in order to break away from the standard hip-hop music video conventions, we also added some of our own elements, like non-luxurious objects like prop money or fake checks and unusual settings like CVS, the low-budget store. We purposefully did this to show off our group's inventiveness and give our music video a new angle. In addition, various social groups and issues are represented in our music video. Our intention was to showcase various socio-economic groups in our scenes in order to ill