Hello everyone! Welcome back to our final blog about our short film adventure! Now that we've wrapped up filming and are deep into post-production, our promotional efforts have become our main focus. Bringing a project to life is only half the battle getting people to see it is just as crucial. Valentina has been working her magic on our film's website, which has become a central hub for our promotional strategy. She's been consistently updating it with engaging content - new blog posts that give behind-the-scenes insights, comprehensive cast bios that help our audience connect with the team, and ongoing production updates that keep people invested in our journey. We're particularly excited about the countdown feature we're adding, which we hope will build anticipation and keep potential viewers eagerly waiting for our release. Driving traffic to the website has been our first major challenge. We've been strategic, linking the site in our social media bios and creating QR codes on our promotional materials, but getting people to not just visit, but actually stay and engage, requires extra creativity and persistence. Alyssa has been phenomenal in designing our promotional postcards - true works of art in their own right. These aren't just simple flyers, but carefully crafted pieces featuring a striking image from one of our key scenes. Each postcard includes a QR code that seamlessly directs people to our website and social media pages. Our distribution strategy has involved leaving these postcards in local coffee shops and around school, but we're constantly brainstorming how to ensure they reach our target audience. Beyond traditional marketing, we've been diving deep into community networking. This means reaching out to local film communities, connecting with fellow filmmakers, engaging with influencers, and leveraging word-of-mouth promotion. Every conversation is an opportunity to spark interest in our project. Despite the challenges, our team remains incredibly optimistic. We've realized that promoting a film demands just as much effort and passion as creating one. Seeing people react positively to our content and show genuine interest in our project makes every challenging moment worthwhile. To everyone who has followed our journey from the beginning - whether by reading these blogs, supporting us on social media, or simply sharing our project with others - we are deeply grateful. We can't wait to share our final film with you and hope you'll love what we've created as much as we do!
AICE Media Studies
Wednesday, February 26, 2025
Production Blog
Hello everyone! Welcome back to the blog! Now that filming is officially wrapped, we’ve shifted our focus entirely to post-production. Editing is where everything starts to feel real, where separate shots and scenes come together to create the full emotional arc of the story. While there’s still a long way to go, we’ve already made solid progress in assembling the film’s structure. The first step was organizing all of our footage. Since we filmed out of sequence, we had to carefully sort through the files and label everything correctly. I went through each take with the team, selecting the best ones based on performance, composition, and lighting. This process took longer than expected, but having everything properly arranged makes editing much smoother. One of the main challenges so far has been weaving the flashbacks seamlessly into the present-day scenes. These transitions need to feel natural, almost like I’m slipping in and out of memories without the audience feeling a harsh cut. To achieve this, we’ve been experimenting with different techniques—soft fades, match cuts, and even playing with sound bridges to blur the line between past and present. As we worked through these edits, we hit a few creative roadblocks, so we asked Alyssa, Valentina, and Olivia for their input. Alyssa had some great feedback on pacing, suggesting that we hold certain flashback moments a little longer to let the emotion fully sink in before cutting back to the present. Valentina helped with the visual transitions, recommending some subtle fade techniques and color adjustments to make the shifts between time periods more distinct yet seamless. Olivia had useful insight into how certain expressions and movements played on screen, and she pointed out which takes best conveyed the emotional depth of my character. Their creative input helped me see the footage in a new way, and after implementing their suggestions, the edits started coming together more smoothly. Color grading is another major focus. The flashbacks have a warmer, golden tone to make them feel nostalgic and full of life, while the present-day scenes have a slightly cooler, muted palette to reflect my emotional state. Finding the right balance has been tricky, but after a few test grades, we’re getting closer to achieving the look we want. In the coming days, we’ll continue fine-tuning the pacing, adding effects where needed, and making sure every scene flows seamlessly into the next. That’s it for today’s update! Next time, I’ll share more details on our promotional efforts and the challenges we’ve come across. Thanks for sticking with us through this journey. See you in the next blog!
Monday, February 24, 2025
Production Blog
Hello everyone! Welcome back to the blog! Today marked a huge milestone for our project—we officially wrapped up filming! After weeks of planning, scheduling, rescheduling, and countless hours of work, we finally shot the last scenes of our short film. It was a long but rewarding day, and I can’t wait to see how everything comes together in the editing process. For our final shoot, we focused on the date scene flashbacks and the moments where my character is hanging out with friends while those memories resurface. These scenes are crucial because they add emotional depth, showing the contrast between my present and the past. We wanted the flashbacks to feel warm and nostalgic, while the present-day scenes had a more distant, almost disconnected tone. We started the day by filming the date flashbacks with Olivia and me. These were some of the most visually dynamic shots we’ve captured so far. We wanted to create a dreamy, romantic feel, so we used a lot of soft lighting and close-up shots of small details. The goal was to make the audience feel the warmth of our relationship before tragedy strikes. For locations, we kept it simple but meaningful. We filmed in a cafĂ© next to mine and Alyssa's houses, capturing moments of laughter and lighthearted conversation. Then we moved outside to shoot some playful walking scenes, with Olivia and me enjoying each other’s company. The golden hour lighting worked in our favor, adding a beautiful, natural glow to the footage. Once we wrapped up the flashbacks, we shifted our focus to my present-day scenes. These moments show me with my friends, yet mentally detached as I get lost in the memories of my past. We filmed at a casual hangout spot, where I was surrounded by conversation and laughter, but my expressions and body language told a different story. To emphasize this emotional disconnect, we played with different framing techniques. We used a lot of over-the-shoulder shots and close-ups of me staring off into the distance, lost in thought. Meanwhile, my friends remained slightly out of focus, making it clear that my mind was elsewhere. These small details will make a big difference in how the audience interprets my grief. Thank you to everyone who’s been following along with this journey. The next phase is all about post-production, and I’ll be back soon with updates on how everything is coming together. Stay tuned, and as always, thank you for being a part of this process!
Production Blog
Hello everyone! Finn here, checking in with today's blog update. We had a bit of a slower day today, which honestly came as a welcome breather between our more intense filming sessions. I spent most of the day collaborating with "our director" on the behind-the-scenes promotional work, focusing specifically on building our presence on Instagram and TikTok. We've been posting behind-the-scenes snippets and making the rounds at school to generate buzz about our project, which has been surprisingly fun - turns out people are genuinely interested in student film productions! We experimented with different types of posts and hashtag strategies to maximize our reach, analyzing which content seemed to get the most engagement. It was refreshing to take a step back from the frenetic pace of filming and focus on the marketing side of things for a change. While working on social media, I helped draft several posts that captured the current mood and progress of our production. The interactions with our small but growing audience have been really encouraging - people are asking questions about the process and sharing positive feedback on the teasers we've released. Between managing our social accounts, I joined Alyssa to finalize the design for our promotional postcards. Her design skills really shine in the layout she created - we made sure the postcards had this dark, moody aesthetic that perfectly reflects the film's tone while still being eye-catching enough to grab attention. The slower pace today allowed us to be really meticulous about these promotional details that might otherwise get overlooked when we're rushing between shots on filming days. It's easy to forget how important the marketing aspect is when you're caught up in the creative process. After wrapping up our work on the promotional materials, we gathered for a team meeting to nail down our upcoming schedule. We collectively decided that Wednesday will be our final day of shooting, which feels both exciting and slightly bittersweet. We carefully reviewed everyone's availability and were relieved to find that the stars aligned perfectly for Wednesday - no conflicts or scheduling issues to work around this time. Even with a slower day like today, we managed to accomplish a lot in terms of preparation and planning. The team discussed final details for Wednesday's shoot, including some wardrobe adjustments and location setups that needed addressing. By the end of our meeting, we had a solid plan in place that everyone felt confident about. There's something satisfying about seeing our promotional efforts gaining traction while simultaneously preparing for our final day of filming. The connection between the marketing side and the production itself feels crucial to the project's ultimate success. With all the groundwork we laid today, there's this palpable energy building for tomorrow and especially for Wednesday's final shoot. I'm genuinely excited about the progress we're making, even on these quieter days that allow us to focus on the less glamorous but equally important aspects of filmmaking.
Thanks for following along with our journey! I'll be back with another update soon, and I can't wait to share how our final day of shooting unfolds. Stay tuned!
Sunday, February 23, 2025
Production Blog
Hello everyone! Welcome back to the blog! After an intense day of filming yesterday where we captured both the boat parade aerial footage and the crucial car sequences, today was all about diving headfirst into the post-production process. The first order of business was creating a structured environment in Premiere Pro, where I meticulously sorted our footage into categories: drone shots, vehicle sequences, and a miscellaneous folder for potentially useful B-roll. This organizational step might seem tedious, but it saves countless hours of frustration when searching for specific shots later in the editing process. Reviewing the drone footage was a genuine thrill—the sweeping vistas of the boat parade captured the exact cinematic quality we had envisioned for our opening sequence. I was particularly impressed with how the 4K resolution preserved the intricate details of the water's surface texture and the colorful parade vessels below. Some challenges emerged immediately: several boat parade shots ran longer than ideal for maintaining viewer engagement, prompting me to experiment with subtle speed adjustments that enhance the visual flow without creating unnatural movement. The color grading process for these shots focused on enhancing the water's natural blue tones while adding contrast to make the boats visually pop against the background. The car sequence footage presented more significant technical hurdles, primarily due to the stabilization issues I mentioned yesterday. Warp Stabilizer effects helped with minor camera shake, but for the more problematic shots, I had to employ careful cutting techniques, blending multiple takes to create the illusion of one continuous, smooth sequence. Audio editing proved equally challenging—the wind noise during our vehicle shots created inconsistent sound quality that required extensive cleanup work using Premiere's audio effects suite. I ended up replacing some of the original audio with ambient car interior sounds from our sound library to maintain a consistent audio experience. The transitional sequence between the aerial footage and the car scenes became my creative playground today. Rather than employing a standard cut, I developed a visual motif where a downward-tilting drone shot seamlessly blends into an upward-tilting car interior shot, creating a fluid connection between these distinct environments. Music selection has been another significant focus—finding tracks that enhance the emotional tone without overwhelming the visual storytelling requires careful balance. I've been experimenting with several options from royalty-free libraries, focusing on atmospheric pieces that complement rather than dominate our narrative flow. Looking at tomorrow's agenda, I'll be tackling some of the dialogue scenes we filmed, which present their own unique challenges in terms of continuity and performance consistency across multiple takes. While there's still substantial work ahead, seeing these initial sequences take shape has energized the entire team about our project's potential. Thank you for following our filmmaking journey! Tomorrow's blog will address some scheduling challenges we're facing and our strategies for overcoming them while maintaining our creative momentum. See you then!
Saturday, February 22, 2025
Production Blog
Friday, February 21, 2025
Production Blog
Hello everyone! Finn here, taking over the blog today to talk about our promotional efforts for the film. As we keep pushing forward with filming and editing, we've also started working on the marketing side of things to make sure our project reaches as many people as possible. We've been developing social media accounts, a website, and even printed postcards to spread the word about our film. I worked with the director to set up our social media pages on Instagram and TikTok, which we chose specifically because they're perfect platforms for sharing behind-the-scenes content, teasers, and regular updates on our progress. Our Instagram strategy focuses on posting high-quality stills from our footage, behind-the-scenes clips, and stories that document our day-to-day work. For TikTok, we're planning more short-form content like quick behind-the-scenes moments and glimpses of the filming process that show the energy on set. Valentina has been absolutely crushing it on the website front. She's creating this awesome central hub for everything related to our film, with sections for the story, cast and crew information, and eventually our trailer. The website has this clean, cinematic look that perfectly matches the tone of our film, and she's currently adding a gallery section to showcase our best stills and behind-the-scenes photography. Alyssa took charge of the physical marketing with these really cool postcards. They feature this striking image from one of our best scenes, along with the film title and a QR code that takes people directly to our website. We're planning to distribute them around school and leave them at local coffee shops and creative spaces where indie film enthusiasts might hang out. I won't lie – setting all this promotional stuff up alongside actual production has been pretty overwhelming at times. Managing social media accounts isn't just about posting whatever whenever; we need consistent, quality content that builds interest without giving away too much. Even though it's a lot of work, seeing our film's online presence grow is incredibly exciting. We know that building a strong digital footprint is crucial for getting our film noticed, especially as student filmmakers without big distribution channels. We still have plenty left to do, like scheduling regular social media posts, finalizing website content, and coordinating our marketing timeline with our production schedule. It's a balancing act between creating hype and making sure we can deliver on expectations. That's all for today's update! Tomorrow we'll be back with more news about our editing progress and what's next on the filming schedule. Thanks for following our journey, and I hope you'll check out our social channels – links are in the bio!
Production Blog
Hello everyone! Welcome back to our final blog about our short film adventure! Now that we've wrapped up filming and are deep into post...

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Heres a day in the life video I f ilmed to review my group's process through our production of our film. Enjoy!
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Scene 1: News Studio Anchor (Austin): "And in our sport's news for the day." "In a stunning upset, Renato Corrales fall...